Candace Svoma is a Swiss-army knife of the music industry, blending over a decade of experience across both the creative and business sides. She’s worked for major players like Amazon Music, Universal Music Group, Warner Music Group, and Vinyl Ranch, and has supported hundreds of artists and labels from indie to legacy.

Her expertise spans licensing, merchandise, branding, marketing, artist services, and creative direction. Whether negotiating global licensing deals, producing honky-tonk-meets-nightlife events with Vinyl Ranch, or developing standout merch for icons like The Rolling Stones and Kacey Musgraves, Candace brings a sharp eye for detail and a passion for artist-first strategy.

She’s also a passionate advocate for the next generation of musicians, supporting the Nashville School of Traditional Country Music. Through her consultancy, Music City Sound & Vision, she offers tailored business and creative services to help independent artists build sustainable careers—delivering big-label strategy, without the overhead.